Hill's Pet Nutrition, Ready to Fetch a $1 Billion Bone in Kazakhstan?
Your next big market awaits — Let FMCG Group lead the way!
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It's time for Hill's to make history in Kazakhstan—and we're here to help!
Hey there! I'm Zamanbek Shopanov, co-founder and CEO of FMCG Group, Kazakhstan's most dynamic and effective trading and distribution company. We don't just launch brands—we turn them into market stars across Central Asia! We're ready to catapult Hill’s Pet Nutrition straight to the top, harnessing all our energy, expertise, and love for pets. Let’s conquer Kazakhstan together!
Write to us
Kazakhstan's market today
The pet food market in Kazakhstan is estimated at $1 bln per year
  • $288 bln
    GDP volume of Kazakhstan
  • $1 bln
    Pet Products Market size in 2024.
  • >1,5 mln
    Cat and dog owners
  • >10%
    Year-on-year growth of the pet products market
  • 3
    The largest companies are represented in Kazakhstan: Mars Petcare, Nestlé Purina PetCare, Monge & C S.p.A..
    There are also more than 10 smaller brands on the market
  • >500
    Pet stores all over Kazakhstan (key regions Almaty and Astana), with all players the FMCG team cooperates with
FMCG Group - your the best partner in Kazakhstan

FMCG company (First Management Consulting Group) is a trade and distribution company in the sphere of everyday goods. The key segment at this stage is pet products


3 key areas of focus:

  1. Brand distribution
  2. E-commerce distribution
  3. Brand development based on deep custdev

Company today:

  • More than 10 thousand retail customers in Kazakhstan and Central Asia
  • More than 50 thousand e-commerce orders per year
  • More than 500 partner stores in Kazakhstan

Date of registration - 2014

Launch of e-commerce - 2022

Launch of the 1st brand ZooWoW.kz - 2024

6 reasons for cooperation with us
6 RESONS FOR COOPERATION WITH US
Top experts in marketing
Having launched a test brand ZooWoW.kz in September 2024, already in January 17 thousand orders across Kazakhstan. The product is located in 16 cities in 300 pet stores in the country
We have a highly effective digital marketing department with high emphasis on content and performance marketing
Top experts in e-commerce
Having started our e-commerce business in 2022, we already have more than 10,000 loyal customers on marketplaces. We have become a Top 4 player in the entire CIS on the Ozon marketplace
Top experts in logistics
We have extensive rail container transportation capabilities located in Europe and China and are ready to load the first batch of Hill's Pet Nutrition products directly from the factories. We take care of all logistics and customs!
Working with international brands
Our e-commerce and in-store assortment includes a wide range of brands: Pro Plan Veterinary Diets, Gourmet, Monge, Kitikat, Leonardo, Belcando and many others
Strong networks in Kazakhstan
We cooperate with 90% of pet stores in Kazakhstan, and are also ready to place products in the largest supermarkets of the country
High level of financial leverage
FMCG Group has strong interaction with banks and private investors and is ready to raise the required investment in the project with Hill's Pet Nutrition
How will we work with you?
We take a full scope of organization of work in Kazakhstan
FMCG Group is ready to undertake the whole process of product realization in Kazakhstan
  • Logistics of goods from the factory (EXW Incoterms)
    We are ready to undertake all logistics from the manufacturing plant in Europe to Kazakhstan
    01
  • Customs clearance and obtaining necessary certificates
    Our team is ready to take all questions on customs clearance, obtaining veterinary certificates and other authorization documents
    02
  • Launch and placement throughout Kazakhstan
    Within 1.5 months after the goods arrive in Kazakhstan we will be able to place Hill's Pet Nutrition products in 90% of pet stores in Kazakhstan
    03
  • Active marketing and brand development
    Our super efficient marketing department will deploy a large-scale marketing campaign to promote your brand in Kazakhstan. Using our state-of-the-art digital marketing methods, we are ready to take a significant market share within 1 year already
    04
  • Ensuring continuous procurement
    Our team utilizes flexible demand forecasting techniques and constant customer Custdev to ensure consistency in demand and procurement
    05
  • Expansion to Central Asia
    Within 1.5 years from the launch of the brand in Kazakhstan, we will ensure its expansion to Central Asia (primarily target markets are Uzbekistan, Kyrgyzstan)
    06
Ready to open Kazakhstan?
FMCG Group | ZooWoW.kz
264 Nazarbayev St, Almaty, Kazakhstan
Tel.: +7-707-941-23-41
Email: thebestpartner@hillspet.kz
Ready to cooperate?
Leave your phone number and we will contact you!